How to build a digital marketing campaign

A 2019 Pew Research study showed 96 percent of Americans own a cellphone of some kind, whether it's a smartphone or a standard cellphone (yes there are some there that still exist).

Here were some other data points:

	Any cellphone	Smartphone	Cellphone, but not smartphone
Total	96%	81%	15%
Men	98%	84%	14%
Women	95%	79%	16%
Ages 18-29	99%	96%	4%
30-49	99%	92%	6%
50-64	95%	79%	17%
65+	91%	53%	39%

The point? It's awfully hard to find someone these days without a cellphone. Therefore, digital and social media marketing is HUGE!

But how do you put a plan together to get in front of potential customers.

Here are some ways to do that:

Identify Your Goals

Identifying the goals of your campaign is a must. Ask yourself: What am I trying to accomplish? What do I want customers to do? Who are my potential customers?

If you can't answer those questions, don't start any marketing campaign.

Unleash Your Creativity

Once the goals are set, with a target audience in mind, time to let your creative juices flow. Find a slogan, find some creative hashtags, create catchy graphics. Another important tidbit with your campaign, such as a tagline, keep it short, simple and sweet. That's easier for people to remember.

Look at these examples:

• Nike: Just Do It
• Kentucky Fried Chicken: Finger lickin' good
• Reese's: We're not sorry
• McDonald's: I'm Lovin' It

Choose Your Tactics

Depending on your campaign goals, audience, and budget, these will differ from company to company. But the idea or the concept is similar: How do you want customers to find you? When they find you, what do you want them to do?

Simply, be the leader, the tour guide.

And remember to give them a pleasant and positive experience. Even if they don't buy something, a positive experience will stay with them and they'll come back to when they may find it a better time for them to buy. Or, they may refer someone.

 

According to kwsmdigital.com, "goal-setting marketers are 376% more likely to report success."

One last thing, set reasonable goals.

ARTICLE: 10 Ways to increase your real followers on Instagram

Here is a blog post by Sproutsocial.com about how to increase your followers on Instagram.

ARTICLE: Twitter Publishes New Trends Report, Highlighting Rising Topics of Focus on the Platform

If you've followed this blog long enough, you would've likely heard of the term "social listening." No, not social distancing.

Social listening is listening to what your followers say and understand what they do and why they do it on your social media platforms. It's essential to be a good social listener in order to be good in social media marketing.

Twitter recently released a 33-page report helping users of its platform how it works and what users typically do on Twitter.

Per Twitter via SocialMediaToday.com: "People come to Twitter to talk about the things that matter to them. Entertainment, news, sports, fashion - it’s all here. And by analyzing these honest conversations, we can get a fresh understanding of the evolving cultural trends and attitudes shaping our future."

Read the full article here.

Here is the full report.

VIDEO: Pinterest Analytics: How to Improve Your Pinterest Performance

Several reports (including here) from 2020 showed an increase in e-commerce. That's what Pinterest is best used for, e-commerce.

Thus, if your business relies on e-commerce, Pinterest is a good option for you.

In this video by SocialMediaExaminer.com, you'll not only get tips on how to improve your performance, but also how to analyze it and make adjustments, if needed.

ARTICLE: YouTube Says That its TikTok-Like 'Shorts' Feature will be Expanded to US Users Next Month

YouTube is ready to challenge TikTok with its version of a 'Shorts" feed.

Read the full article by SocialMediaToday.com here.

How to do a social media audit

Having a social media marketing strategy is imperative. But so is being able to be flexible with that strategy and change as the social media spectrum changes day to day.

Recently, Meltwater put out a checklist of how to a social media audit when updating your strategy. It's a handy tool.

My recommendation is to review your strategy every six months.

Click here to download it.

ARTICLE: Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

Stories, or short-form video, has boomed in popularity over the last several months on social media. TikTok is proof of that, but also look at what other platforms have adopted in the last year or so. Videos have always shown high engagement, but also attention spans are short.

This article by SocialMediaExaminer.com will help you if you're looking to boost clicks with your stories.

ARTICLE: Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers

An article released by Forbes said, "Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas TikTok remains Queen of influencer and celebrity culture. According to the study, celebrities and influencers received almost double the likes and engagement on TikTok as compared to Reels. Meanwhile, brands such as the NBA demonstrated that the same post on TikTok received over 63K likes versus 425K on Reels."

For the full article, click here.

ARTICLE: Clubhouse: Getting Started Guide

Clubhouse is the next growing social media app. If you're not familiar with Clubhouse, it is a social networking app based on audio-chat. Twitter is trying to create a similar tool with "Twitter Spaces." (More on that here)

It's already being reported that, according to digitalmarketing.org, "Some people are spending anywhere from 70 to 100 hours a week right now building some of the most valuable human connections they will ever get the opportunity to make."

Here is the full article from digitalmarketing.org.

ARTICLE: How to Reduce Wasteful Facebook Ad Spending

Facebook, and social media advertising in general, is relatively inexpensive. However, that doesn't mean you shouldn't be watchful of your spending, just like with anything else.

Social Media Examiner laid out some good tips on how to be best utilize your social media, specifically Facebook, ad budget.

Read the full article here.

AUDIO SAMPLE: Facebook looking to reduce political content in news feeds

Here is an audio clip from my latest podcast, available on iHeart, Apple, Buzzsprout, TuneIn and Spotify.

ARTICLE: Facebook Shares New Insights into How to Maximize the Reach of Your Video Content

A few weeks ago, I shared with you that Facebook unveiled some tips on how to understand its algorithm (see that article here).

Now it's going another step further with its videos.

Read the full article by SocialMediaToday.com here.

VIDEO: Making Viral Videos: A 4-Step System to More Eyeballs

We've heard the expression. How do you go viral? What does it mean?

Going "viral" is defined as "A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email."

The site Wonderopolis says a video is viral after 5 MILLION views. Rafflepress defined it as more than 100,000 likes on Instagram, plus comments and other engagement.

Impossible? Sounds like it. Yes. It is hard, but it is also attainable.

Here is a good video from SocialMediaToday.com on how to create a viral video.

ARTICLE: 3 Engagement-Boosting Social Media Tactics

Engagement has been a tough go in social media over the last several months, especially organically.

Recently, KWSM released some tips on how to hopefully up that engagement on your social media posts.

Read the full article here.

ARTICLE: YouTube Launches New 'Shorts Report' to Promote Key Short Video Trends

You kind of saw this coming.

With TikTok making short videos so popular, other video platforms, specifically YouTube had to respond.

From YouTube via SocialMediaToday.com, "Our goal with the Shorts Report is simple; support YOU on your creation journey, regardless of your starting point. Whether you need the push to make your first video, inspiration for your next Short, or help figuring out how to use our creation tools, the Shorts Report has you covered."

Read the full article here.

ARTICLE: Twitter Launches Live Test of Voice Recordings in DMs

Last summer, Twitter added an audio recording option for people to use in tweets. It had mixed success, but eventually faded. Committed to the idea of audio chat rooms on social media (see Twitter Space tool development), Twitter is tweaking this concept.

According to SocialMediaToday.com, Twitter wants to bring back audio messaging but for DMs.

From SocialMediaToday.com, "... audio clips in DMs could serve a different purpose, and become a more valuable option. A key benefit of adding voice recordings is that it opens Twitter up to more people of varying capacity, and in this respect, audio tweets have definitely added more ways for vision-impaired users to engage with Tweet content."

Read full article here.

ARTICLE: TikTok Launches New Seller University as it Looks to Expand its eCommerce Push

TikTok is taking over the world. Well, not literally. But it's certainly asserting itself as a serious player in the social media world.

Per SocialMediaToday.com, "As expected, TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos and live-streams."

Read the full article here.

ARTICLE: LinkedIn Is Developing a New Program to Support Content Creators on the Platform

This is definitely a growing trend.

More and more social media platforms are creating spaces to help content creators learn more about the tools on their platform. It's not a big surprise when you really think about.

The COVID-19 pandemic has made our world more digital than, I think we can agree on this, what we ever thought. And it was already very reliant on digital. But, social media, like it always has, is evolving and also recognizing its value within the world.

In a recent article by SocialMediaToday.com, it talks about and introduces us to content creation support on LinkedIn.

Read the full article here.

ARTICLE: Facebook Is Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?

To many this is a relief (myself included). I admit I've altered my timeline settings to try and minimize or reduce the volume of political content on Facebook. I know I'm not alone. It's one of the reasons Facebook has been challenged in the courts and why it has experienced diminished active users.

As explained by Facebook via SocialMediaToday.com, "As Mark Zuckerberg mentioned on our recent earnings call, one common piece of feedback we hear is that people don’t want political content to take over their News Feed. Over the next few months, we’ll work to better understand peoples’ varied preferences for political content and test a number of approaches based on those insights. As a first step, we’ll temporarily reduce the distribution of political content in News Feed for a small percentage of people in Canada, Brazil and Indonesia this week, and the US in the coming weeks."

Personally, this is long overdue.

Read the full article here.

VIDEO: TikTok Strategy: A Content Road Map for Businesses

 From Social Media Examiner ...

"Is your business on TikTok? Wondering what to post? TikTok expert Keenya Kelly shares a process for creating a TikTok strategy for business."

Watch video here.

ARTICLE: How to use social listening tools for business-wide success

Sproutsocial.com

Social listening is how you understand what your fans/followers want to see from you on their news feed. Who are they? What do they like? What don't they like?

In this blog post from Sprout Social, here are tips on how to use social listening to your advantage.

Read full article here.

Pinterest updates analytics reporting

If you have a business Pinterest account, you may have seen a notice about its analytics reporting

Here's what the notice looks like:

New! Metric updates

January 21, 2021

Pins included in your Analytics

Now, Analytics will not include data for Pins you’ve saved that do not link back to any of your claimed accounts. To see stats as they were, check ‘include saved Pins’ in the Analytics filter bar.

Prior to update, stats included:	Today, stats include:
Any Pin you saved	Only Pins you’ve saved from your claimed accounts
Any Pin you published	No change. This includes Pins you’ve created by uploading content to Pinterest as well as Pins you’ve saved from your claimed accounts.
Other Pins connnected to your account	No change. This includes Pins saved by others that link back to your claimed account and Pins created from a catalog feed.

Updated metrics

To ensure consistency, some metrics and their definitions have been updated across Ads and Analytics

Metric	Updated definition
Impressions	The number of times your Pins were on screen
Engagements	The total number of engagements on your Pins, including clicks and saves
Pin clicks (formerly Closeups)	The total number of clicks on your Pin to content on or off of Pinterest
Outbound clicks (formerly Link clicks)	The total number of clicks to the destination URL associated with your Pin

ARTICLE: Five easy ways to make your social media more inclusive

Sprout Social

When implementing or executing your social media strategy, it's important to be aware of everyone's interests. But it's also equally important to consider everyone's abilities. A recent article by Sprout Social talked about making sure a social media experience is inclusive.

Via Sprout Social: "According to the World Health Organization, an estimated 1.3 billion people have some form of vision impairment, with roughly 253 million experiencing severe vision impairment or total blindness. That’s a large portion of the global population that has to use text-to-speech programs or screen readers to navigate the digital world.

"There are also roughly 466 million people in the world who are deaf or hearing impaired. If the effort isn’t being made to be accessibility-friendly online, then the experiences of these individuals are being hindered."

Check out this blog post I did in December about creating a positive user experience.

To summarize, creating a positive experience is a good and key way to build trust and loyalty.

Read Sprout Social's full article here.

ARTICLE: Twitter Revue: Email Newsletters? What You Need to Know

Twitter over the last several months have looked at ways at engaging its users with long-form communication after years of being a short-form communicator. Remember, our thoughts on Twitter were once limited to 140 characters.

The platform has undergone several changes. One of the recent one was the acquisition of Revue, an email newsletter service, which gives Twitter users the option to subscribe to their favorite tweeters. Read my take on it here.

So what should you know about this collaboration. Social Media Examiner explains that here.

ARTICLE: How LinkedIn Helps Small Business Owners

LinkedIn, always kind of seen as the "bringing up the rear" platform on social media, is trying to remain relevant and is doing a good job.

Because of its niche audience, LinkedIn was always looked at differently. Not to mention it was often slower to adopt changes than its counterparts. But recently, LinkedIn has stepped up.

Here is a recent blog post that small business owners should read: How LinkedIn Helps Small Business Owners

Hootsuite unveils options to post, schedule IG stories

Hootsuite has made it an option to allow users to post and even schedule Instagram Stories. This is cool!

Hootsuite did give a heads up on two points:

• This publishing method is an Instagram limitation for all third-party tools.
• This feature is not available to Free plan members.

Here is an article from Hootsuite on how to do it: Create an Instagram story

NOW AVAILABLE: NASCAR project

Now available. Here is the project I worked on with NASCAR.

https://www.nascar.com/home-tracks

INFOGRAPHIC: 10 YouTube Videos That Every Small Business Should Create

As I've noted several times, videos need to be a bigger part of your digital marketing strategy.

Per SocialMediaToday.com, they've put together a great infographic on the type of videos you should create in 2021 and how to do it.

Read full article here.

Need SEO help?

Getting found on the Internet is a challenge. But it can be done.

Northwoods Web Solutions in Shorewood, Wisconsin, has a been a great resource for me.

They recently published a pair of blogs about SEO. You can read each of them below.

SEO FIELD GUIDE: ON-PAGE AND OFF-PAGE SEO

SEO FIELD GUIDE: TECHNIQUES TO DRIVE ORGANIC TRAFFIC

ARTICLE: TikTok Adds New Recipe Integration, Pointing to the Next Stage for the App

 More TikTok news! Well, sorry to overload you on it, but it again goes to show the rapid growth the platform is experiencing and how it's taking advantage of it.

Per SocialMediaToday.com, "As TikTok eyes the next stage of its development, providing options for creators to make money from their TikTok clips is key to maximizing its success. If creators can't make money on TikTok, they'll find ways to monetize their audience on other platforms. And in TikTok's case, that process is going to involve providing direct link options to enable creators, and businesses, to drive traffic and sales direct from the app."

Read full story here.

ARTICLE: Pinterest Announces 'Pinterest Presents' Virtual Summit for Marketers

Data from several resource is showing remarkable growth in e-commerce. That bodes well for Pinterest and its users.

Pinterest has announced its first marketing and advertising summit, which will feature a collection of expert speakers on different Pin marketing subjects to help provide direction on key opportunities.

As explained by Pinterest (via SocialMediaToday.com), "At Pinterest Presents, we’ll share a different vision for the future. A more inspired internet. Where the best of offline shopping comes online. Where conversions matter more than likes. A place that’s positive - for people and for your bottom line.

"Pinterest will hold variations of its virtual summit in local times for audiences in the US, the UK, France, Germany, Canada and Australia, with local speakers for each region, along with CEO Ben Silbermann, who'll appear at each event."

Here is information on the summit.

ARTICLE: LinkedIn Provides New Tips on How to Create Engaging B2B Content

 From SocialMediaToday.com, "LinkedIn has published a new, 17-page pocket guide on effective B2B creative, which highlights some of the key elements to consider when putting together your campaigns, in order to create 'thumb-stopping' moments."

Read full article here.

TikTok Trend Report is released

TikTok has announced its Trend Report for 2020. In short, the report said, "we've seen major shifts in consumer interests and behavior - changes that are likely to stay with us for the foreseeable future, if not forever."

It added, "Looking through TikTok's performance in 19 global markets, one thing is clear: In 2020, the TikTok community consumed and created content on an unseen variety of topics, covering everything from Comedy to Cooking and Video Games to Pets."

Download the U.S. report - all 11 pages - by clicking here.

ARTICLE: Facebook is Reportedly Developing its Own Clubhouse Clone

As no surprise, Facebook is reportedly developing its own Clubhouse-like tool.

According to the New York Times via SocialMediaToday.com, Facebook is working toward releasing a feature similar to Clubhouse, which is an audio-only social media platform.

Per SocialMediaToday.com, "Clubhouse, the invite-only audio social platform, has seen a massive rise of late, going from 600,000 active users in December, to 2 million just over a month later. That's seemingly sparked Twitter to move ahead with a similar audio Spaces feature, and now Facebook is also looking to get in on the act."

Read the full article by SocialMediaToday.com here.

Read the full article by the New York Times here.

ARTICLE: Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth

For a while, Twitter appeared to be fading in the social media universe.

Well, if its latest quarterly report is any indication, that is not the case. But there is one area of concern, according to SocialMediaToday.com

According to the article (available here), "Twitter has shared its latest earnings results, posting an increase of 5 million daily active users to 192 million, and a record quarterly revenue result, driven by higher ad spend. But there are some notes of concern, particularly in regards to rising costs."

The article adds, "... growth rate is steady enough, but not exactly setting the world on fire, and that could be a concern when you also consider that Twitter may have just passed its peak interest point. Former U.S. President Donald Trump used Twitter as his primary social network of choice, which should have brought more people to the platform more often. If it did, it didn't contribute significant numbers in the U.S. market."

ARTICLE: How To Brand Yourself On Instagram

Instagram is all about visuals - photos and videos. Because of that, in addition to the growing engagement amongst photos and videos, it's important to understand how Instagram can help you achieve your social media and digital goals.

Across several profiles, similar posts I make on Facebook vs. Instagram very often perform better as far as engagement on Instagram than on Facebook.

This article helps you answer the question: How To Brand Yourself on Instagram?

ARTICLE: Twitter Explores New Tweet Subscription Options, Paid Tools for TweetDeck

Brett Jordan

Twitter is dabbling with the idea of having users pay to subscribe to their followers' top posts.

Of course this is money driven. What isn't? But we've certainly gotten used to the idea of just about everything related to social media is free.

Well, Twitter is looking for ways to boost revenue and this is one idea it's exploring.

Read the full article from Bloomberg via SocialMediaToday.com here.

WEBINAR: How to move toward Google Analytics 4

Google has unveiled its latest website data collection program - Google Analytics 4 or GA4. But there are still some kinks that need to be ironed out.

In the meantime, I sat in a very good webinar hosted by pathfinderseo.com that went over what GA4 is, what's different with it, why the change was made, etc. The webinar also walks you through how to get ready for the eventual switch.

Watch the webinar here.

The slide-by-slide presentation is available here.

ARTICLE: 7 steps to a successful social media video marketing strategy

Video has become an increasingly important part of social media and digital marketing campaigns and/or strategies. They're almost a must these days.

Data from several sources have shown greater engagement with video than with any other type of content post on social media.

But, as with anything in social media, how do you stand out?

Recently, Sprout Social developed a list of tips to help your video standout on social media. Check it out here.

ARTICLE: Should Marketers be Considering the Potential of Rising Social App Clubhouse?

There is a new app out there that's gaining traction and it's not TikTok.

It's called Clubhouse. Essentially what it is is Clubhouse is an audio-only social media platform, similar to chatrooms. Twitter recently announced its intent to do something similar called Twitter Spaces (you can read about that here).

Read the full article by SocialMediaToday.com here.

ARTICLE: Facebook Announces That it Will Reduce Political Content in News Feeds as Part of a New Test

Via SocialMediaToday.com, "This is big. Today, Facebook has announced that it will launch a new test that will see a reduction of political content in people's news feeds, in response to concerns about the impacts of divisive political debates on the platform."

Read the full article here.

ARTICLE: US Government Abandons Plans to Force the Sell-Off of TikTok

It looks like TikTok in the U.S. is going to stay.

Per the Wall Street Journal via SocialMediaToday.com, "A U.S. plan to force the sale of TikTok’s American operations to a group including Oracle and Walmart has been shelved indefinitely, people familiar with the situation said, as President (Joe) Biden undertakes a broad review of his predecessor’s efforts to address potential security risks from Chinese tech companies."

The app's future in the U.S. became cloudy when "Former U.S. President Donald Trump issued an executive order last August which outlined separate bans on the operations of Chinese-owned social apps TikTok and WeChat within the U.S."

The reason given according to the report was data safety concerns.

Read the full article here.

Podcast now available on iHeart Radio

The Dettmann Media podcast is now available on iHeart Radio Podcast!

Stay up on the latest tips and trends in social media and digital marketing, as well as website analytics and design, and SEO.

Follow my podcast on iHeart Radio here.

Pinterest to host event aimed to broaden awareness of its platform

Pinterest will host an online event for marketers curious to learn more about Pinterest and how it can fit into their respective marketing strategy.

The event is 1-3 p.m. EST and is being held virtually.

Click here for more information or to signup.

NEW PODCAST IS UP

The new podcast is up: https://dettmannmedia.buzzsprout.com/

In the latest episode: TikTok is recognizing its place in the social media universe and it is making changes to cement itself as a leader, maybe even dethroning Facebook. How? One of them is creating resources section to help educate new and/or inexperienced users use the app.

Among the other topics covered in this episode:

• 10 tips to increase your presence on LinkedIn.
• Pinterest reports growth among users and revenue.

TikTok taking it next level with latest developments

TikTok is ready to become the social media giant we've known Facebook to be the last 10-plus years.

Several changes made or changes to be rolled out in the near future by the booming platform has great potential to reset the social media landscape with TikTok at the top.

During a very good 25-minute YouTube live event hosted by Michael Stelzner, Keenya Kelly, a TikTok expert, there was great dialogue and information presented about the latest changes made by TikTok or what's on the horizon for the platform. There were are will be many, but I'll highlight the ones I think will have the biggest impact on social media marketing.

Here is full video from Social Media Examiner.

Creator Portal

TikTok has recognized its popularity, but also its complexity. Therefore it has created a section called a "Creator Portal" that has tutorials on the functions and the tools when using TikTok.

One thing you'll have to do is, if you have a personal profile, you'll have to switch to creator profile. It's simple, easy and free. The reason for having a creator profile is it's designed for someone who is working toward having a business on TikTok (I'll get to more on that further down).

First step is to go to your profile and click on the three dots in the upper right-hand corner.

Next, go to "manage account".

You'll see options to switch to creator account or business account. (In the case below I already had switched it to creator account). After this step, it'll walk you through the rest of the process step-by-step.

You're all set. Then, back on your setting and privacy menu, scroll down and you'll come across "Creator Portal." Click on it and you'll get the screen on the right.

Having the creator portal also gives you access to your analytics.

To access the analytics, go to the setting and privacy on your profile and scroll slightly down to Creator.

Next click on analytics.

You can also access your analytics by video. Just click on one of your videos and click on the three dots on the lower right.

Click on analytics.

Bingo. You're now looking at your video analytics.

Q/A section

This feature allows viewers to ask questions about your video, especially if you have a video showcasing a product/services on your TikTok feed. It centralizes a question rather than leaving it in the comment section and hope the creator sees it. Essentially it's a moderator tool for the creator. Questions don't have to be in video, but the responses have to and the responses will be done in a video.

One downside right now is it appears the option is for those with 10,000 or more followers.

E-payments

This is where TikTok has a chance to change social media.

When posting a video on TikTok, especially in a live broadcast, creators will have the option to sell products/services on TikTok and don't have to utilize a third-party system such as PayPal to complete the transaction. The idea from TikTok's perspective is to keep users on its platform. The downside does appear to be that TikTok will keep somewhere between 60-70 percent of the profit.

Other tools

TikTok is again recognizing its place in social media. A couple other areas it's either working on or plans to roll out in the near future include small business resources and TikTok and TV collaborations.

What it appears to be for the small business resources is it'll function similarly to Facebook Ad Manager, but also provide templates for businesses who wish to advertise on TikTok. As you imagine, the reason for this, get more businesses and ad revenue onto the platform.

Why consider Tiktok

If TikTok isn't part of your strategy, now is time to give it serious consideration.

Here's why:

According to omnicoreagency.com ...

• 41 percent of TikTok users are aged between 16 and 24.
• 56% of TikTok users are male and 44% are female.
• Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.
• Chinese users account for 80% of the total time spent using TikTok in 2019.
• 43% of new TikTok users are from India.
• TikTok users spend an average of 52 minutes per day on the app.
• 26.5 million monthly active users are from the USA
• In less than 18 months, the number of US adult TikTok users grew 5.5 times.
• 90% of TIkTok users visit the app more than once per day.
• ByteDance’s collection of apps, including TikTok, has a total of 1 billion monthly active users.

More resources

Thinking about creating a business page on TikTok, it'll give you the option to put your website on your profile.

Here's how to do that: https://later.com/blog/tiktok-link-in-bio/

TikTok Lays Out Plans for New eCommerce Integrations as it Eyes the Next Stage