Below is a breakdown of social media and digital marketing achievements, showing growth in social media audience, email newsletter subscribers and email newsletter click rates.
At Milwaukee Center for Independence
(from May 1, 2019 to May 1, 2020:
- Grew overall audience/awareness 24.71%
- Grew Facebook audience/awareness 24.54%
- Grew Twitter audience/awareness 10.42%
- Grew Instagram audience/awareness 173.33%
- Grew YouTube audience/awareness 10.87%
- Grew LinkedIn audience/awareness 17.64%
During height of COVID-19 pandemic (May 1, 2020 to Nov. 30, 2020):
- Grew overall audience/awareness 4.2%
- Grew Facebook audience/awareness 3.8%
- Grew Twitter audience/awareness 6.04%
- Grew Instagram audience/awareness 19.5%
- Grew YouTube audience/awareness 11.8%
- Grew LinkedIn audience/awareness 5.2%
In 2021:
- Grew overall audience/awareness 7.72% from 2020
- Grew Facebook audience/awareness 6.27% from 2020
- Grew LinkedIn audience/awareness 5.55% from 2020
- Grew Instagram audience/awareness 45.14% from 2020
- Grew Twitter audience/awareness 4.78% from 2020
- Grew YouTube audience/awareness 18.64% from 2020
In 2022
- Grew overall audience/awareness 6.47% from 2021
- Grew Facebook audience/awareness 9.1% from 2021
- Grew LinkedIn audience/awareness 3.22% from 2021
- Grew Instagram audience/awareness 11% from 2021
- Grew YouTube audience/awareness 78.57% from 2021
- Grew email newsletter subscribers by 284 users (3.8%)
- Grew email newsletter open rate from 14% to 24% (a change of 71.43%)
Also ...
Received an Award of Distinction in the 26th annual Communicator Awards contest, which highlights the work of more than 6,000 marketing/communications/PR specialists from around the world. Received same award in 27th annual contest.
Increased Google Search Engine Results Placement for MCFI Home Care organically by five positions from an average of 7 to 2 in eight weeks, as well as "whole health clinical group" from 5.01 to 2.55 and "crisis resource center" from 4.86 to 2.16 in same span.
At West Bend Theatre Company
- Grew Facebook audience/awareness by 53.4% from Oct. 1, 2019 to Oct. 1, 2020
- Grew Instagram following/awareness by 92.4% from April 21, 2020 to April 21, 2021.
- Successfully marketed two sold out theater shows totaling 170 people in 30 days during a pandemic
- Generated more than $4,000 for holiday fundraising campaign
At Mueller Sports Medicine
- In 2022, grew overall social media audience/brand awareness by 915 users.
- In 2023, grew overall social media audience/brand awareness by 5.5%.
At Anderson Food Service Reps
- In 2023, grew overall social media audience/awareness 13.7%
- In 2023, grew email marketing open rates from 32.3% to 33.75%
- In 2023, grew email marketing click rates from 4.8% to 7.44%
No comments:
Post a Comment