One of the greatest challenges a social media marketer faces is to drive up engagement with their content.
When social media/Facebook first came into society in the early 2000s, posts were organized chronologically. As the industry has evolved, many changes have come with it. And one of the biggest changes was organizing posts not by when they posted, but by one's history. This is also referred to as an algorithm.
For years, Facebook has been relatively quiet on how it works. But, the "writings on the wall" show, in some part, how those algorithms work ... until now.
Via SocialMediaToday, Facebook released information and tips on how the company tailors users' newsfeeds, specific to what they like or don't like.
Here are some really neat resources related to this topic, including some videos:
- Facebook Explains How the News Feed Predicts What We Want to See (via SocialMediaToday.com)
- How Facebook’s research lab is thinking about AI (via Facebook)
- How machine learning powers Facebook’s News Feed ranking algorithm (via Facebook)
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