In today's world, one that's heavily reliant on digital interaction, that is a very important question.
Now more than ever, marketers are looking for ways to create the best possible experience on a website across all sorts of devices, social media platforms, etc.
Because the industry ebbs and flows as demands change, it's hard to get a clear picture of what a customer wants when they're shopping online.
According to Forbes, ecommerce shopping has jumped 55% since the start of the pandemic (March 2020).
So, are you providing the best customer experience digitally?
A new report from Content Square called "Digital Experience Benchmark" offers 78 pages of in-depth data about customer experiences on websites across all types of devices, industries, etc.
Here are some highlights:
- 85% of customers don't believe they have a positive online shopping experience.
- 58% of total online traffic comes from mobile, but it's diminishing.
- Users spend more time on a website on a desktop by almost 50% longer than on mobile.
- 1 second delay loading page speed increases customer dissatisfaction by 16%.
- 1 second delay loading page speed decrease conversion rate by 20%.
Read the full report by clicking here.