An article released by Forbes said, "Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas TikTok remains Queen of influencer and celebrity culture. According to the study, celebrities and influencers received almost double the likes and engagement on TikTok as compared to Reels. Meanwhile, brands such as the NBA demonstrated that the same post on TikTok received over 63K likes versus 425K on Reels."
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