Friday, February 5, 2021

ARTICLE: LinkedIn's Advertising Business is on the Rise, While User Engagement Remains Solid

SocialMediaToday.com

This is good news for companies and organizations using LinkedIn for B2B and/or B2C communication.

I've found LinkedIn is a good platform as it has a more business-like or professional-like atmosphere/tone to it. Therefore, it's seldom you run into political debates on the platform.

The challenge with LinkedIn is it is often behind the 8-ball as far as keeping up on trends. Though it is improving in that area.

LinkedIn is especially useful for nonprofits looking to connect with prospective donors or funders. But for-profits can benefit on LinkedIn too.

Read the full article here.

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