Friday, January 29, 2021

Twitter rolling out changes, striving for long-form communication

The early days of Twitter limited to us to 140 characters in a post. Then the company doubled that to 280 characters.

As social media has evolved, so has Twitter.

The latest developments with Twitter has to do with options called "Twitter Spaces" and also working toward integrating email newsletters to Twitter user profiles.

Let's first go over "Twitter Spaces."

In this article by wersm.com, Twitter Spaces Will Bring Live Audio Conversations To The Platform, Twitter is opening up its platform to have the capability to have audio-only chat rooms, much like Clubhouse. It is still in development, so this is something worth paying attention to see how the tests play out and how users who are testing it feel about it.

Below is a sample via wersm.com:

The article said, "Twitter’s plan would take on Clubhouse, an invite-only social platform where users join voice chat rooms. Twitter Spaces will be hosted right on Twitter, providing voice-based conversation rooms – or 'Spaces.' The new feature will come with new tools that let creators of these 'Spaces' better control the conversation and ensure they remain free of harassment and abuse from trolls or bad actors, the company announced.

"Inside a conversation on Twitter Spaces, you will be able to see who has joined the room and who is talking at any given time. The user who creates the space will have full moderation controls and determine who can join and participate. Creators and participants will be able to invite others to join in the audio conversation via direct messages or right from a public tweet."

Here are some other articles, including more from Twitter about "Twitter Spaces""




Twitter Announces Acquisition of Newsletter Platform, Revue

Go back to what was stated earlier about Twitter being known for being a short-form communicator. Twitter announced recently it acquired Revue, an editorial newsletter service.

According to the article by SocialMediaToday.com, "The bigger idea behind the acquisition is to help the two platforms drive more conversation on both of them simultaneously. Enabling users to subscribe to the newsletters of their favorite authors directly through Twitter will enable writers to direct them to their longer, private content, while the discussion over the premium content will flow back to Twitter." (Read full article here)

Also, "In the marketing world, this is a great opportunity for thought leaders and brands with large Twitter followings to get into the inbox of their most loyal followers."

Here is a blog post by Twitter about the acquisition: Making Twitter a better home for writers

Here is Revue's website: https://www.getrevue.co/

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