As a great example, check out this previous blog post: How will the Apple iOS 14.5 changes influence marketing?
Recently, I came across a study done by Business Insider Intelligence called "The 2020 Digital Trust Report."
According to the report's introduction, "'The 2020 Digital Trust Report' analyzed how U.S. social users perceive social platforms on measures of trust and ad engagement, with an eye toward helping advertisers make better decisions about how they invest ad dollars."
To conduct the study, the report said, "'The Digital Trust Ranking featured in the report is based on an online survey of 1,865 US social media users fielded from May 28, 2020 to June 3, 2020. Respondents had used at least one of the social media platforms in our study in the past 12 months."
The study defined confidence in social media and on the internet as "the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content."
The report highlighted five pillars as its base for understanding people's trust on the web:
- Security
- Legitimacy
- Community
- Ad experience
- Ad relevance
Results showed LinkedIn, Pinterest and Reddit were the most trusted social media platforms by users. Those were followed by Instagram, Snapchat, TikTok, Twitter, YouTube and Facebook.
In addition, it was reported the top reason a user would have trust with a social media platform is the platform's ability to protect a person's privacy and data - 88%.
To read the full report, click here.
No comments:
Post a Comment