TikTok's growth has been well-documented and the big question out of that, from a marketer's standpoint is: how can we leverage TikTok for business growth?
TikTok has prepared information to help marketers make a sound decision.
According to a story by SocialMediaToday.com, "TikTok recently commissioned Kantar to conduct a new study as to how ads on TikTok are perceived, in comparison to promotions on other platforms. Kantar interviewed more than 25,000 participants, across 20 different countries, between September 2020 to January 2021, in order to provide these notes on TikTok ad effectiveness.
"The research shows that 72% of respondents found ads on TikTok 'inspiring', the highest across all platforms."
To read the full article, click here.
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