Twitter revealed in February, which was reported by SocialMediaToday.com, its plans or goal to go from 152 million monthly active users in quarter 4 2019 to 315 million MAU by quarter 4 2023.
It's unveiled several changes to the platform over the last several months, with tools such as Spaces and Fleets, as well as the purchase of Revue (a newsletter service).
Now, according to SocialMediaToday.com, Twitter is rolling out a groups-like tool called Communities. It would allow Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.
It'll be similar to Facebook's Groups where you can create a specific audience you want to share information with and engage with. With Facebook Groups, advertising is difficult because of privacy settings that can be set by group moderator(s). I can see this being a similar challenge for marketers in Twitter.
After all, at the heart of social media is to be a part of a group with similar interests and beliefs.
I like this idea as anyone who follows my Twitter (@nick_dettmann), I tweet about various topics. I wouldn't mind having specific audiences to tweet to that may not be interested in everything I tweet.
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