Big changes are coming with Apple's iOS 14.5 update, which appears ready to hit the public market fairly soon. It's already out in public beta form. Among the changes is being able to unlock your phone using your face while wearing a mask.
One of the biggest changes has to do with privacy data and collection. The iOS 14.5's privacy changes will require apps to ask for user permission before tracking data and activity. This extends on a change with iOS 14.3, which lets users see what data apps collect before they hit download.
To read more about the changes, click here.
So, what does that mean for marketers?
Per SocialMediaExaminer.com: "Currently, Facebook can track user activity on other websites and in other apps. The most popular way is through Facebook pixels, which are pieces of code installed on a website or app. When a user visits your site and takes an action (adds an item to their cart, makes a purchase, visits a landing page, etc.), the pixel notifies Facebook where that information is stored as data for your campaigns. ...
"With the iOS 14 update, you’re only allowed to place eight pixel objectives on a single domain, which will significantly reduce the amount of data you can collect, report on, and leverage.
"Keep in mind that users who opt out of the data sharing permission won’t be trackable by pixels."
It's a major change and thankfully SocialMediaExaminer.com outlined tips on how to adjust.
Click here to read the full article.
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