A recent Pew Research analysis said YouTube is the most commonly used online platform, with 81% of Americans saying they ever use the video-sharing site, up from 73% in 2019 (you can read that blog by clicking here).
So certainly the question is how to leverage YouTube for your social media and digital marketing goals?
A blog by Hubspot helps point to four ways to do that.
- Consumers want videos that reflect their daily life.
- Short-form video is growing in popularity.
- But long-form videos aren't going anywhere.
- Marketers will start leveraging audio ads.
You can read more by clicking here.
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