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| Source: AppAnnie |
A push for a ban by the U.S. government didn't appear to scare mobile users when it came to TikTok, according to first quarter 2021 data released by the platform.
TikTok had the most downloads in the first quarter of 2021, even though former president Donald Trump sought to ban the Asian-based app developer.
Facebook and Instagram also moved up the chart in the last quarter.
Of course, it's worth noting that Facebook and Instagram have been around a while so their downloads are going to grow like TikTok, which launched only a few years ago.
According to the study, "It’s telling that Signal, a privacy-focused messaging app, was the quarter’s fastest-growing app by downloads and MAUs – and that the similar Telegram was at number 3 and 2. The other notable breakout app was MX Takatak, which serves the growing demand in short user-generated video content in India, part of the current trend of rapid growth of home-grown publishers. According to our estimates, it was the fastest growing app by downloads in Q1 2021."
Total downloads also grew significantly. Downloads on both iOS and Google Play combined rose by around 10 percent to 31 billion in the quarter.
Consumer spending on mobile saw a surge, 40% in one year, according to the study.
Consumers spent $32 billion on in-app purchases across iOS and Google Play globally in Q1 2021. It's the biggest quarter since records began.
According to the study, "The numbers illustrate the remarkable impact that the pandemic has had on the app market. Q1 2020 was the first period of global lockdowns. Stay at home orders forced consumers to seek out indoor stimulation, and they found it on their smartphones, through games and other highly engaging apps such as video streaming and social sharing platforms. As a result, the market grew at unprecedented speed. Smartphone users spent around $9 billion more on apps and games in Q1 2021 than they did in Q1 2020."
Read the full report here.
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