Snapchat has released its 2021 first quarter results.
Snapchat announced it had 280 million daily active users in the first quarter of this year, an increase of 51 million people or 22 percent, year-over-year. It also reported, for the first time, the majority of its DAUs were on the Android version of its mobile app.
In North America, DAUs have increased from 86 million in Quarter 4 in 2019 to 93 million Quarter 1 in 2021, a change of 5 percent.
Those numbers should be eye openers for marketers who are looking to adopt more video in their strategies, as well as reaching younger audiences (30 and younger).
The company also announced its content offering changes in Q1 of 2021. Among those was the Spotlight, which works like a highlights reels, made popular by Instagram and TikTok. In March, the company said, more than 125 million people used Spotlight. In addition, Spotlight was launched in India, Mexico and Brazil, bringing the total countries with that feature to 14.
And the number of people engaging daily with reality lenses grew more than 40 percent year-over-year.
For the full report, click here.
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