Hootsuite rolling out new features

If you're a Hootsuite user and you haven't already, you will likely soon.

"Check out all the new features being released in Hootsuite! You can expect to see these features added to your account over the next week. Hootsuite’s single-step Facebook authentication now makes it easier to connect multiple Instagram business accounts to Hootsuite at the same time.

"In Hootsuite Inbox and Streams, you can now see and engage with your brand's LinkedIn video posts and comments. Available on desktop and mobile.

"If you use Facebook Messenger bots to automate your communication in Hootsuite Inbox, you can now view responses to both Generic and Button templates.

"Our Trello app has a new look and feel! You can now use the Trello app to add due dates and image attachments from a post in Hootsuite to a Trello card.

To learn more about these exciting releases be sure to check out our What's New Page.

Hootsuite purchases Sparkcentral

During a recent presentation outlining Hootsuite's focus on customer communication via social, it announced its purchase of Sparkcentral.

According to the presentation, "Sparkcentral is a social customer care platform, helping some of the world’s most customer-focused brands such as Slack, CitizenM, Emirates, Engie, and Axa deliver exceptional service via social and messaging channels including SMS, Whatsapp, WeChat, Twitter, Facebook, Instagram, and many other asynchronous messaging channels."

It was also revealed during the presentation that about 46 percent of social users want communication with a business in less than one hour.

It's hoped with this integration of Hootsuite and Spark Central that customer care is enhanced and it enriches the communication with customers.

Why the change?

Well, 2020 was a year of change and it looks like many of those changes are here to stay long term.

Because of the COVID-19 pandemic, we are still in many ways forced to do things without person-to-person interaction and doing everything online. More employees will likely be working remote on a more regular basis. Therefore reliance on mobile technology is, arguably, at its highest point so far in history.

In addition, according to the report, impatience is also growing. Thus, maintaining communication and being on top of messaging will be key and challenging going forward.

To see the full Hootsuite presentation's slides, click here.