LinkedIn is making moves to bring more personalization options to its users.
Per SocialMediaToday.com, "LinkedIn's looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app.
"First off, LinkedIn's adding a new video cover story option, which will enable users to add an introductory video that people can view when they visit their LinkedIn listing."
For a while, LinkedIn wasn't known for drawing large engagement numbers because it was seen as a more professional or business-like platform. While that is still the case, the recent efforts by LinkedIn show that it is committed to staying relevant in the social media universe. It's doing that by offering its users more ways to bring personalization to what was for so long known as a bland platform.
This personalization can certainly help nonprofits looking to connect with B2Bs and B2Cs for possible donations. This can also help prospective employees and employers gain better insight into a person or company.
You can read the full article by SocialMediaToday.com by clicking here.
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