Visual content (photos or videos) is essential to help spread your message and create brand awareness on what has certainly become a crowded social media universe. Not only does it lead to higher engagement rates from your audience, but we are more likely to remember it if it includes an image, again either photo or video.
Strong visual content on social media gives people a reason to follow, like, comment, and hopefully buy your product or service.
Vary your visuals
There are several types of content you can share. Examples include stock photos, infographics, charts, videos and GIFs.
It is important to switch it up to keep your audience engaged. Essentially, keep them guessing and curious. Canva or Photoshop are great resources. Giphy is another website that helps you create GIFs and memes.
Be creative with text
Just because you focus on the visuals doesn't mean the text takes the proverbial backseat. Text is still highly important with any visual you create on social media.
In posts, less is more has proven to be the best tactic.
But also, don't forget about grammar and spelling.
Encourage participation
Remember, social media is about engagement. So, entice your followers to be engaging. One way to do that, for example, is to solicit photos. An example is April is Autism Awareness Month and the color associated with autism is blue. So, challenge followers to share a picture with you of them wearing a blue shirt (Remember. Be sure to ask for permission and tag appropriately when you want to include user-generated content).
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