Employee advocacy tool on LinkedIn

LinkedIn is now offering an analytics tool that helps you see your company's employees are engaging with your content.

The tool is called Employee Advocacy. It can be found under the analytics drop-down menu on the dashboard of your business page. It's the same spot you would find information on visitors, updates and followers.

 

This tool will see how employees within your company are engaging with your content. One of the reasons for doing this is to not only connect employees at a company, but to also engage with them to not only build brand awareness, but also potentially recruit candidates.

Your staff likely is connected to people with similar backgrounds, or skill sets and could be great referrals for a job vacancy at a company.

According to LinkedIn research, 60 percent of employees are more likely to engage with posts from coworkers and are 14 times more likely to share their organization's page content.

Also according to LinkedIn, engaged employees can have several influences, including:

• 8 times more company page views.
• 4 times more company page followers.
• 7 times more job views.
• 4 times more job applications.

Linked does also provide an opportunity for company page owners to notify employees of a post onto the company LinkedIn page with a push notification.

To learn more about these resources, click here.