Sunday, January 31, 2021

State of Mobile report by App Annie



App Annie has released a report - 55 pages - detailing the state of mobile marketing.

Here are the highlights from the report that I thought were key findings as we dive into 2021:

  • 218 billion app downloads in 2020, a 7% growth from year-over-year.
  • $143 billion app store spending, a 20% growth.
  • 4.2 hours daily time spent per user on mobile, a 20% growth.
  • $240 billion spent on mobile ads, a 26% growth.
  • Americans spent 8% more time on mobile than watching live TV each day in 2020.
  • Gen-X/Baby Boomers spent 30% more time on mobile in 2020.
  • Popular apps among Gen-Z (people born between 1997-2012) are Snapchat, Twitch, TikTok, ROBLOX and Spotify.
  • Popular apps among Millenials (people born between 1981-1996) are Discard, LinkedIn, PayPal, Pandora Music and Amazon Music
  • Popular apps among Gen-X/Baby Boomers (people born between 1965-1980 and 1946-1964, respectively) are Ring-Always Home, Nextdoor, The Weather Channel, Kindle and ColorNote Notepads Notes.
  • Mobile fuels 45% more financial engagement.
  • TikTok is on track to have 1.2 billion active users in 2021.

Here is the full 55-page report by App Annie.

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