This is a sample of an ad I created that saw good performance.
It had an audience reach of 15.2 percent, good measuring stick is 15 percent. But it had an engagement of 5%; 2% considered good.
In 2021, engagement is my number one goal because I see it as a true measuring stick to a post's effectiveness. After all, when posting to social media, we often do it to get reactions, right?
This video, I believe, worked because it was short, which means it didn't impose on people's time, but also still got the message across. In addition, it left a bit of curiosity.
I included a horizontal video and a square.
No comments:
Post a Comment