In this episode, we'll discuss some tools TikTok is making available for content creators to help them better understand the app's functionality. It's worth repeating. TikTok had 318 MILLION app downloads in the first quarter of 2020, a record for any social media app.
How it fits into marketing strategies and how they perform is still up in the air. But, if you're a social media marketer, it's worth paying attention to TikTok and researching it.
Other topics covered:
- Google SEO (search engine optimization) and SERP (search engine results page). How does Google find out? How do internet surfers find you? How do you get your website in front of people?
- Handling a crisis on social media. Are you prepared for if and when a crisis takes place on your social media platform(s)? How do you handle it?
- Facebook removing "Our Story" section. What does this mean?
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