Thursday, January 14, 2021

ARTICLE: New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends



In an earlier post, TikTok Announces New Policy Updates to Better Protect Young Users, TikTok is booming and highly popular.

A new report has been released and it details that growth.

Here are a couple takeaways from the 54-page report:

  • "The average American watched 3.7 hours of live TV a day, whereas they spent 4.0 hours on their mobile device in H2 2020."
  • "TikTok's average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the US and 80% in the UK - surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021."

Check back and I'll break down the rest of the report.

Otherwise, here is the article from SocialMediaToday.

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