Given how the COVID-19 pandemic forced many around the world to adopt more digital technology, it's not surprising to see Facebook report record revenue.
According to SocialMediaToday.com, "In Q4 of 2020, Facebook's profit climbed 53% to a record $11.2 billion as revenue increased 33% to about $28.1 billion, per its quarterly earnings report. The company ended the year with a 22% gain to $86 billion in revenue, including a 21% rise in ad sales to $84.2 billion."
Plus, "The user base for its family of apps, including Instagram, WhatsApp, Messenger and its main social network, grew 10% to 2.6 billion for the period, per its earnings presentation. The strong results may indicate that companies like Amazon, Google, Pinterest, Snap and Twitter also will report significant gains in digital advertising for the holiday quarter."
In regards to Apple's privacy changes:
"Apple hasn't backed down from its plan to update the software that runs its devices with new privacy protections. After the update, Apple customers will see a pop-up warning when an app asks for permission to access the Identifier for Advertisers (IDFA) that the company puts on its devices. The identifier helps to track online activities of Apple users and improve ad targeting. Apple CEO Tim Cook is scheduled to speak about data privacy at the Computers, Privacy and Data Protection virtual conference, which is Jan. 27-29 in Belgium."
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