On Friday, March 12, Michael Stelzner of SocialMediaExaminer.com hosted Diana Gladney, a YouTube expert, about YouTube's latest figures as well as some changes to be aware of.
Gladney said 100 million people are streaming YouTube from their televisions. In addition, the ages 18-49 group is quickly growing on YouTube. She attributed that to those people cutting their cable and moving to streaming platforms.
She also reported that YouTube had $6.89 billion in ad revenue in the fourth quarter of 2020, a 46% increase from the same period in 2019.
It's become apparent and Stelzner pointed this out that YouTube is "not shrinking anytime soon."
A change coming, likely in May 2021 according to Gladney, is YouTube Clips. It's a newly adopted sharing feature where people can share segments or clips of a video rather than the whole video or from a starting point. Then, people can have the option to watch the entire video after they've seen the clip. The clip will also loop. Parameters include clip having to be between 15-60 seconds.
One of YouTube's latest features is Shorts. (Click here for some of my previous blog posts about the YouTube Shorts feature) What is Shorts? Think of it as TikTok, short-form video with less than 60 seconds and shot vertically.
Gladney said there are several things to keep in mind when using Shorts.
- Use an original video if you're going to utilize YouTube Shorts. So, for example, if something you're creating for TikTok is something you'd also like to make available in YouTube Shorts, it's best to shoot and edit an original video, then share to those respective platforms separately. That way, you're not dealing with watermarks, but also algorithms will recognize it as organic content.
- If you do decide to share a TikTok-created video on YouTube and you use audio (such as a song), make sure it passes YouTube's copyright rules.
- When using YouTube Shorts, include #shorts in your post to help with content awareness.
No comments:
Post a Comment