Hootsuite, in a recent blog, reported organic reach, specifically with Facebook, is declining. The blog says, "The average reach for an organic Facebook post is down to 5.2%."
That is down from 5.5% in 2019 and 7.7% in 2018.
In addition, according to Hootsuite, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for those with more than 100,000 followers.
Keeping in mind these numbers change once you put some money behind the posts, i.e. boosting posts. Having organic and paid posting strategy in your marketing strategy is important. But, for the small businesses or organizations, there may not be all sorts of money to throw around. Thus, you're relying on organic reach. And that is, as you read previously, is growing increasingly difficult.
You've heard me say about creating content that focuses on engagement. But there is more to it, time of day, day of week, interests are also factors. And since everyone is different, it's hard to master this.
Thankfully, Facebook is recognizing these struggles and has decided to aid marketers.
Read more about it here.
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