Saturday, March 6, 2021

INFOGRAPHIC: Snapchat Shares New Insights on Video Engagement Levels Within the App


Snapchat has shared new insights related to how users interact with its app. Snapchat acknowledged that 2020 saw a dramatic shift in social media usage, both in frequency and how. They call it "2020, the year that changed video consumption."

I know personally I have the app and have seen a great change with the app and how people use it. It's being considered more aggressively in my own marketing strategies.

From Snapchat via SocialMediaToday.com: "The results show that Snapchat, in particular, drives high emotional engagement, with even its ad content reaching engagement levels above the industry mean. Higher immersion improves the likelihood of ad recall, and subsequent action, which is important to note for marketers."

For the full article, including the full report by Snapchat, click here.

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