When I say in-depth, I mean it. Try 132 pages. If you do have some time on your hands it is good reading and provides a lot of quality insights. But I'll try to hit the key points for you.
(If you want to read the full report, you can do by clicking here).
According to IQ Rival, a software company that specializes in social media analytics, said "This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram across these 14 major industries. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2021. As usual, we have channel observations, best post types, Instagram and Twitter hashtags, and more."
Here were some of the key points:
- The median engagement of a post on Facebook is 0.08%
- The median posts per week on Facebook is 5.5.
- Instagram engagement is 0.98%
- Instagram posts per week is 4.0.
- Twitter engagement is 0.045%
- Twitter posts per week is 4.4.
You can read the full story by clicking here.
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