Why you should have a social media calendar

If you have social media in your marketing strategy, then you need to have a social media calendar.

There is more to posting to social media than just posting to social media. You have to know your audience: When are they online? Did they interact with your post? Was it a positive interaction? Was it negative? Those are questions you should ask yourself with every social media post you make for your brand.

A social media calendar aids that important area.

Why should you have a social media calendar?

• Keeps your organized.
• Allows you to plan for posting based on the trends you've analyzed from previous postings.
• Helps you maintain consistent posting, whatever you define that to be, based on your previous postings (i.e. social listening).
• Helps you to proofread.
• Don't miss out on important dates such as National Meatball Day (which is March 9) if you're an Italian restaurant.
• Easier to monitor several campaigns you may be running.
• Helps you to get in a mindset of planning your content, such as getting photos or video for National Meatball Day.