I've discussed this several times about how to improve your search engine optimization, or SEO. It has direct influence on how people find you and/or your business online. But, equally important is making sure your local audience, or target audience (specifically their location) is finding you.
That's where local SEO comes into play.
Make sure your Google business listing is up to date, which hours, location and website address. You can do this through Google My Business, which is free.
When users are searching for your business, the result will appear usually in the right-hand corner of your screen. It's almost a preview of your website, which lists the items I mentioned previously. Make sure you have as much information as possible, and make sure it's up to date. It also doesn't hurt to have a photo, especially of a storefront if you have one.
After you’ve completed your business profile through Google, don't forget about the online business directories (such as Yellow Pages). Put your name, address, and phone number in all relevant business directories. Also consider:
Reaching out to Yelp support to make sure the business information is up to date is HUGE. Yelp has Yelp for Business Owners accounts, which allows you to respond quickly to customer reviews and view analytics for visitor activity on your Yelp page. It is a paid service, however. It also provides conversion opportunities, through paid advertising on the Yelp platform.
Angie’s List is a popular source, especially those offering services such as lawn care or personal training, for example. Angie’s List relies heavily on customer service and quality grades for listed businesses. Businesses can register for a free account.
Yahoo Local is useful for smaller businesses. Yahoo Local saves you time by populating your business details in several directories.
Contact your local Chamber of Commerce. To attract local traffic and/or relevant customers, list your business through your local Chamber of Commerce. Some development arms of local and state government also publish online business directories.
Beef up content and post to all your social media accounts. Social media platforms are a proven way to win customer engagement and shares across several platforms.
The final step to enhance local search results is to make sure your website connects to the community. That means, have a strong Contact page. Make sure it’s titled as such in the page name and heading on your website. Make sure that your name, address, and other contact information is listed in the meta description for that page.
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