More about how to do a social media audit

This is an expansion of a previous post about how to do a social media audit and why you should (Click here to read the previous post).

A social media audit helps you understand your brand's social media presence. It's a necessary step and should be done about every six months.

A social media audit should tell you:

• Your audience/demographics.
• What posts performed well, which ones didn't.
• How are your campaigns performing.
• Number of posts
• Page/post likes
• Post reach
• Engagement

What a social media audit will also tell you is:

• Whether fake accounts are stealing your fans
• Review outdated profiles that you need to revive, repurpose, or shut down
• New opportunities to grow and engage your audience.

Some good tactics to follow to do a social media audit is:

• Search the web for your social media profiles. Are there fake ones? Are there ones you didn't know about?
• Search each of the social media platforms and see what comes up.
• Once you do the above two bullet points, what are the results? Analyze them.