We're such a fast-moving society aren't we? Even in the midst of a pandemic? A couple key articles published in the last week will prove that and it's something to keep in mind heading into 2021.
HubSpot Academy, which offers free training and certification programs online, released a blog called The Ultimate Guide to Video Marketing. The blog does a great job talking about how valuable videos will need to be in marketing 2021.
To coincide with that article, I came across another article by SocialMediaToday.com called New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends.
These short ads are all over YouTube. The challenge, as you likely have guessed, is getting everything you need into six seconds. The beauty of having ads so short is you don't give people time to click out of them. By the time they do, the video, or in this case ad, is done. So crafting the message in a highly efficient way will be key!
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