Friday, December 4, 2020

Creating a buyer persona for your website

PhotoMIX Company from Pexels.


If you watched my presentation "Understanding Google Analytics" you will have heard me reference a term called buyer persona.

What is a buyer persona? A buyer persona is your potential customer, figuring in several identifiers, such as demographics and interests for example. Creating a buyer persona will help identify who visits your website and why they might be visiting your website.

With help from HubSpot Academy, click here for a template on how to create a buyer persona.

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