One of the biggest challenges in social media marketing/advertising right now is how to generate views/interest in your business and or posts organically, without money behind it.
Can it be done? In short, yes. But it can be difficult. Thankfully, I've found a lot of advertising on social media, such as boosting posts, is a relatively low cost. Not to mention, you can set the budget you want.
There is a terrific article from one of my favorite resources, Social Media Examiner, that addresses the aforementioned concerns, especially for small businesses that might be on a tight budget.
In the article, it'll go over how to discover a strategy to grow an engaged, local Facebook audience for your business. It goes over how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. There are also get six ideas to help plan and diversify your Facebook post content.
Click here for the article.
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