TikTok's popularity continues to grow at a high rate, despite the app's uncertain future. President Donald Trump wants the China-based app to be banned in the U.S., a wish that's being challenged in the courts.
Here is a good article from the World Economic Forum that outlines the TikTok saga in the U.S.: https://www.weforum.org/agenda/2020/11/banning-apps-like-tiktok-slippery-slope/
With its future still unknown, it doesn't hurt to keep TikTok in mind when thinking of expanding your social media/digital marketing strategy, especially if your target is 25 and younger.
Here is a good article from Social Media Examiner to help with that: TikTok Content Marketing: How to Grow Your Business With TikTok
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