ARTICLE: Nine Social Media Sites To Watch For Marketing In 2021

Forbes has released an article highlighting potential trends, growing apps in social media in 2021.

Nine Social Media Sites To Watch For Marketing In 2021

ARTICLE: Facebook Organic and Paid Reach Strategy for Local Businesses

One of the biggest challenges in social media marketing/advertising right now is how to generate views/interest in your business and or posts organically, without money behind it.

Can it be done? In short, yes. But it can be difficult. Thankfully, I've found a lot of advertising on social media, such as boosting posts, is a relatively low cost. Not to mention, you can set the budget you want.

There is a terrific article from one of my favorite resources, Social Media Examiner, that addresses the aforementioned concerns, especially for small businesses that might be on a tight budget.

In the article, it'll go over how to discover a strategy to grow an engaged, local Facebook audience for your business. It goes over how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. There are also get six ideas to help plan and diversify your Facebook post content.

Click here for the article.

Creating a buyer persona for your website

PhotoMIX Company from Pexels.

If you watched my presentation "Understanding Google Analytics" you will have heard me reference a term called buyer persona.

What is a buyer persona? A buyer persona is your potential customer, figuring in several identifiers, such as demographics and interests for example. Creating a buyer persona will help identify who visits your website and why they might be visiting your website.

With help from HubSpot Academy, click here for a template on how to create a buyer persona.

WEBINAR: Understanding Google Analytics, website design

The West Bend Area Chamber of Commerce hosted me for a webinar called “Understanding Google Analytics.”

In the webinar, I introduce you to Google’s tools that help website hosts, digital marketing specialists, etc. understand how users are finding websites and how they’re interacting with them.

In “Understanding Google Analytics,” you’ll learn several things:

• What is Google Analytics?
• How can it help you?
• What tools does it have?
• Why you should understand Google Analytics and its website tracking tools?
• Why do users go to a website?
• How do users scan a website?
• How do you create a positive experience on a website?

Did you know, according to sweor.com, 88% of online consumers are less likely to return to a website after a bad experience, such as slow loading or lack of information?

Here is the video presentation: https://youtu.be/tGK_19_Mzbk

Here is the slide-by-slide of the presentation.

Subscribe to my blog, where I post about social media and digital marketing resources, tips and news: https://nicholasdettmann.blogspot.com/

Be sure to watch my presentation on social media marketing: https://nicholasdettmann.blogspot.com/2020/11/webinar-how-to-make-social-media-work.html

Sources: Northwoods, entrepreneur.com, CXL Institute, webdesignerdepot.com, hotjar.com, sweor.com, Google.

How to Grow Your Business With TikTok

TikTok's popularity continues to grow at a high rate, despite the app's uncertain future. President Donald Trump wants the China-based app to be banned in the U.S., a wish that's being challenged in the courts.

Here is a good article from the World Economic Forum that outlines the TikTok saga in the U.S.: https://www.weforum.org/agenda/2020/11/banning-apps-like-tiktok-slippery-slope/

With its future still unknown, it doesn't hurt to keep TikTok in mind when thinking of expanding your social media/digital marketing strategy, especially if your target is 25 and younger.

Here is a good article from Social Media Examiner to help with that: TikTok Content Marketing: How to Grow Your Business With TikTok

Is Facebook dead?

Over the weekend, I came across a very interesting article about the future of Facebook. Personally, I don't think it's dead and won't be for a very long time. However, this article does do a good job of showcasing how the social media climate is shifting.

It's a very good read. Click here to read the article Facebook Is Dead (It Just Doesn’t Know It Yet)

How to put together a social media strategy

Here is a template I followed when I assembled the social media strategies for Milwaukee Center for Independence and the West Bend Theatre Company.

For MCFI, the strategy increased social media following and awareness by 32 percent in one year. For West Bend Theatre Company, the strategy increased following and awareness by 53 percent in one year.

Here is the template.

Instagram Is Testing a new FAQ Option for Direct Interactions with Business Accounts

Instagram is testing a FAQ option for business accounts, which would give brands the capacity to provide quick, clickable Q and A options within their Direct feed when customers look to submit a message query.

Read the full article here from SocialMediaToday.

Create a Facebook Fundraiser on #GivingTuesday

What is Facebook doing for GivingTuesday?

https://www.facebook.com/help/332488213787105

5 Social Media Tips for Your Giving Tuesday Campaign

https://www.classy.org/blog/5-social-media-tips-for-your-givingtuesday-campaign/

ARTICLE: Snapchat launches Tik-Tok-like short video option; $1 million up for grabs

It's called Spotlight.

Snapchat has recognized the enormous growth TikTok has shown and it launched the tool called Spotlight as part of its application offering. Think of it as TikTok but now on Snapchat. Ah, but there's something Snapchat is doing to try entice users to its app.

According to several resources, Snapchat has ponied up $1 million for users who have the most viral videos. 

From Verge.com:

"To entice people to post snaps regularly, the company says it’ll divvy up $1 million between the most popular creators on the app per day through the end of 2020. This means if someone has a particularly viral video, they might earn a large chunk of the $1 million pot. It doesn’t matter whether that person has a massive number of subscribers; the amount people receive is primarily based on unique views compared to other snaps that day. Users can continue to earn from their video if it’s popular for multiple days at a time."

Videos can be up to 60 seconds long. Videos or snaps that appear in a user's Spotlight will be determined through algorithms and user activity.

As you can see, TikTok has had an enormous impact on social media. Only launched in China four years ago, more than 4 billion users around the world use the app. Instagram did the same thing launching reels just a few months ago. And look what Twitter unveiled in the last several weeks: Fleets.

Here's how it works:

First. Record a video on Snapchat. When finished, click on the blue arrow.

You will then see the below screen. Click on Spotlight.

Here is the full article from Verge.com.

How Snapchat Spotlight works: The TikTok-like feature explained