It's called Spotlight.
Snapchat has recognized the enormous growth TikTok has shown and it launched the tool called Spotlight as part of its application offering. Think of it as TikTok but now on Snapchat. Ah, but there's something Snapchat is doing to try entice users to its app.
According to several resources, Snapchat has ponied up $1 million for users who have the most viral videos.
From Verge.com:
"To entice people to post snaps regularly, the company says it’ll divvy up $1 million between the most popular creators on the app per day through the end of 2020. This means if someone has a particularly viral video, they might earn a large chunk of the $1 million pot. It doesn’t matter whether that person has a massive number of subscribers; the amount people receive is primarily based on unique views compared to other snaps that day. Users can continue to earn from their video if it’s popular for multiple days at a time."
Videos can be up to 60 seconds long. Videos or snaps that appear in a user's Spotlight will be determined through algorithms and user activity.
As you can see, TikTok has had an enormous impact on social media. Only launched in China four years ago, more than 4 billion users around the world use the app. Instagram did the same thing launching reels just a few months ago. And look what Twitter unveiled in the last several weeks: Fleets.
Here's how it works:
First. Record a video on Snapchat. When finished, click on the blue arrow.
Here is the full article from Verge.com.
How Snapchat Spotlight works: The TikTok-like feature explained
No comments:
Post a Comment