Rival IQ has released a report outlining the influence Instagram Stories have in the social media space.
Plus, just recently, Instagram announced its added a new feature with its stories: the ability to like a story. (You can read more about that here)
So, with Rival IQ's report, it studied five questions:
- What kind of Stories engagement are my competitors seeing?
- How frequently should I be posting Stories?
- What kind of Stories engagement (taps, replies and exits) should I expect?
- How might my Stories engagement change if I published more often or grew my followers?
- How do my Stories stats stack up to my Post stats?
The data set included 783 handles between June-November 2021. That covered more than 128,000 posts, 60,000 stories and 258,000 frames.
According to the report, here were the key findings and takeaways.
- Brands are posting more Stories than ever before.
- Reach rates continue to fall.
- Retention rates are flat.
- Posts reach more than Stories.
One of the telling statistics to me was looking at reach rate comparing posts to stories.
In my case where all of my IG business accounts that I oversee have less than 10,000 followers, about 20% of users are seeing posts, while less than 6% are seeing the Stories.
So, it begs the question: Is posting to Stories worth it? That's what you'll have to evaluate and decide on.
The full report is available for download here.
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