Instagram has added a "like" feature for its Stories tool and is available for users.
Adam Mosseri, head of Instagram, posted on his Twitter profile Feb. 14 the announcement of the new feature.
"Today, we're rolling out story like - the ability to like any story you see on Instagram," he said in a video posted on Twitter. "So now as you go through stories between send message and that little paper airplane, there will be a heart icon. If you tap on it, it'll send the author of that story a like and that like will show up in the viewer sheet, not in your DM thread with them. So you can do so without cluttering up your messages."
The number of likes on a story will not be public. It'll only be able to be seen by the creator.
The move now replicates what users can do with TikTok videos.
Whether this new feature will boost engagement is unknown in these early stages.
Mosseri said the reason for the change is to also improve the messaging capabilities between users and creators.
No comments:
Post a Comment