Twitter has released an in-depth report, saying it analyzed "billions of tweets" over a two-year period to "find three must-know trends about to go big."
You can download the report "Twitter Trends 2022" by clicking here.
The three trends revealed by Twitter are:
- The Great Restoration. Healing the planet by healing ourselves.
- Fan-Built World. Digital communities call the shots.
- Finance Goes Social. Investing has entered the chat.
Let's first look at the first bullet point, The Great Restoration.
It's been two years (Yes! Two years!) since COVID-19 was declared a pandemic. Among the many things that have happened as a result of the pandemic, focusing on mental and overall health has become more important than what it used to be.
Another part to this aspect is a greater emphasis on the overall planet's wellbeing, such as recycling. What this means is businesses need to be assertive, take action.
Next, lets explore bullet point No. 2.
Another result from the pandemic is the massive reliance on digital. Therefore, consumers are taking a firmer control of the market. They're setting the communities that are engaged online. Businesses now have to adapt to that and work their way into those communities.
From the report, "Celebrate the people and communities who love you and find new ways to build them up and bring them close."
Lastly, lets explore bullet point No. 3.
The report states, tweets about finance is up 78 percent year-over-year. This trend "is more than viral stock picks, though. The finance conversation has become part entertainment, part gaming, unapologetically social, and more open than ever before."
For example, tweets talking about Bitcoin and the like are on the rise.
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