Social media is taking a shift toward the old days.
On March 23, Instagram announced it is providing Favorites and Following option with users' news feeds, which goes away from the often-controversial algorithm method.
"Today, we’re introducing Favorites and Following, two new ways to choose what you see in your feed," according to the announcement on Instagram's blog. "We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction."
In the early days of social media, back in the early- to mid-2000s, news feeds were organized in chronological order based on when your friends posted.
As social media evolved, the concept of organizing feeds based on users' behaviors - i.e. algorithms - came to light.
In that time, especially over the last couple years, that practice has become highly controversial and has seen its fair share of challenges in court. The latter was evidenced by the Facebook whistleblower standing before the U.S. government revealing many of Facebook's secret in how the social media giant "organizes" content.
So, what are Favorites and Following?
According to Instagram, "Your Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, we’re going to add more recommendations to your feed based on your interests — Favorites and Following are new ways to catch up on recent posts from the accounts you follow.
"Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
"Following shows you posts from the people you follow. Both Favorites and Following will show you posts in chronological order, so you can quickly catch up on recent posts.
Click here to read the full blog and how to use the latest feature from Instagram.
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