We've known for months, digital or online marketing is going to shift. One of those reasons is the third-party cookie deprecation.
More recently, in an article by the Washington Post, Google plans to overhaul ad tracking on Android phones. (You can read the full article here)
According to the article, "Google announced it will begin the process of getting rid of long-standing ad trackers on its Android operating system, upending how advertising and data-collection work on phones and tablets used by more than 2.5 billion people around the world."
The reason for the change, according to Google via the Washington Post, is it will improve privacy for Android users. However, the article also pointed out that Google could get more power over digital advertising.
As you may recall, this comes after Apple rolled out its Mail Privacy Protection tool, which masks identifying characteristics of a computer. What that does is eliminates the ability to effectively hit target audiences with advertising, especially through email marketing.
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