Thursday, October 28, 2021

LinkedIn reports record-breaking engagement


LinkedIn reported record-breaking engagement in the last quarter, according to Microsoft.

In the report, LinkedIn reported engagement on the platform is up a record-breaking 19 percent. In addition, LinkedIn’s revenue was up 42 percent year-over-year.

Since December 2016, LinkedIn has been owned by Microsoft. And, as of September 2021, LinkedIn reported 774 million registered members from more than 200 countries and territories.

"We’re experiencing a Great Reshuffle across the global labor market as people are rethinking not only where and how they work, but why," the company said. "With more people changing jobs than ever before, we saw record engagement as nearly 800 million members turned to LinkedIn to connect, learn, grow, and get hired."

LinkedIn said confirmed hires on the platform also increased more than 160 percent. In this quarter, the company said, "we launched new ways to help job seekers discover roles that align with how they want to work."

LinkedIn added, "In this rapidly evolving labor market, companies are increasingly turning to LinkedIn Learning to upskill and reskill their employees. We now have more than 15,000 enterprise customers, and we are expanding our opportunity in the creator economy, including offering new ways for LinkedIn Learning instructors to build their audiences and connect with learners live."

Businesses appear to be favoring LinkedIn as a way to reach professionals, as evidenced by the advertising revenue up 61% year over year. The company said this is attributed to "strong advertising demand in our Marketing Solution business."

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