Instagram finally gives website click to all users

For Instagram users, the company's announcement Oct. 27 was a big win, especially for users who oversee business accounts and are trying to generate website leads.

The company announced that that links are now being made available in Instagram Stories for all users, instead of just those accounts with 10k followers or are verified accounts.

Said Instagram, "When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories — regardless of your account size.

"We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links."

This is a huge victory for Instagram business users, especially those with less than 10,000 followers. Up until this point, the only clickable link on Instagram was in the profile bio.

But as Reels and Stories, as well as overall short-form video continues to grown, creating content for those tools will have a greater emphasis with a greater possibility of generating website leads.

Personally, I've seen it on two of the three business accounts I manage and have already put it to use. And, with any new tool often rolled out, utilize it as an opportunity for growth.

As explained by Instagram, here's how you put a link on your story:

Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.

• Capture or upload content to your story.
• Select the sticker tool from the top navigation bar.
• Tap the “Link” sticker to add your desired link and tap “Done”.
• Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations.

"We’re also working on ways to customize the sticker so it’s clear what someone will see when they tap your link," Instagram said.