Instagram has expanded its post analytics tool, offering a greater depth of data.
"At Instagram, we’re committed to helping creators turn their passion into a living and supporting small businesses," the company said on its website. "As part of our ongoing work to give professionals the tools they need, we are launching new experiences in Instagram Insights that will help creators and businesses learn more about their audience. Today, we’re introducing accounts engaged, engaged audience, reached audience and new transparency for creators who partner with brands."
The announcement was made Oct. 19 and has begun rolling out to users.
One of the enhancement is accounts engaged and engaged audience.
"Accounts engaged highlights the total number of accounts that interacted with your content in a given time period," the company said. "To help professionals better understand who’s engaging with their content, we’re also providing key demographic information including top cities, top countries, top age ranges and gender, as well as a breakdown by followers and non-followers. We will continue to highlight the total number of content interactions received across each content format."
Also changed is increased insight on your reached audience.
"Today, we will begin providing demographic information about your reached audience, including top cities, top countries, top age ranges and gender," the company said. "This information can be found by tapping “accounts reached” in Insights."
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