About a month ago, Apple unveiled its latest iOS 15 update. Among the features in this update was the option for users to utilize Mail Privacy Protection.
In short, Mail Privacy Protection or MPP, will act as a bridge between sender and consumer in email marketing. What MPP will do is it'll open an email sent to the user, remove identifying traits and then move the email onto the consumer. Analytics will show the email was opened, but it may not necessarily have been opened by the user. (Read more about it here)
Litmus, an email marketing company, released some data and finding from about one month into the launch of Apple's iOS 15 update.
A couple of interesting notes:
- Google has surpassed Apple as the most popular email client overall.
- About 6.6% of users have initialized the MPP.
- Mobile is down 12.8% after MPP compared to before.
Read the full report here.
 |
| Source: Litmus |
No comments:
Post a Comment