As I've said several times previously, it's a challenge to standout in a crowded digital universe. But there are ways to help. One is to make sure your XML sitemap is up to date.
An XML sitemap is essentially a coded table of contents that is submitted to Google, Bing and other internet search engine sites that is and indexed. When a site is indexed, it means those search engine sites have a listing or table of contents of your website. Having that makes it easier for those sites to find your site when someone puts in a search query on Google, Bing, etc. If you don't have one listed, Google, Bing and others will think you don't exist.
For someone like me who is not a computer or website coding expert, it appears to be challenging. But, with Google's, Bing's and others' help, it is actually a simple process.
Here is a blog entry from Northwoods Web Solutions about the value of having an updated XML sitemap, as well as how to set it up. Click here for the blog.
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