YouTube has become one of the powerful and accessible search engine platform in the world. Google, its parent company, leads the way in search engine optimization. Essentially, people overwhelmingly use Google to search for information. YouTube will be used to search for a video.
Thankfully, because they're the same type of platform, a lot of the rules to stand out in search engines results pages or SERPs are the same.
Like with Google, finding videos on YouTube centers on keyword usage in both video description and video title. Also, be concise when naming the file of your video, too.
Placing tags on your videos which usually consist of keyword search terms is highly recommended.
Another form of keyword search terms are hashtags. Recently, YouTube made improvements to its platform to allow users to search for videos by #hashtag. You can place up to three hashtags in the video description.
Closed captioning has a couple different uses that help with video searching. One, studies have shown that videos with closed captioning increased in views by nearly 14 percent in the first two weeks after the video is posted and nearly 8 percent overall. Closed captioning also often helps with engagement as people who may not want sound on can still watch your video. Plus, it also provides opportunity to be accessible.
This seems simple and not surprise. Using a standout video thumbnail is huge! Just like having a solid visual with a social media post, having the same to preview your video is equally important and effective.
I like using playlists that each have a theme. This way, it provides people a library of videos to choose from on your channel.
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