LinkedIn is now offering an analytics tool that helps you see your company's employees are engaging with your content.
The tool is called Employee Advocacy. It can be found under the analytics drop-down menu on the dashboard of your business page. It's the same spot you would find information on visitors, updates and followers.
According to LinkedIn research, 60 percent of employees are more likely to engage with posts from coworkers and are 14 times more likely to share their organization's page content.
Also in this episode:
- Twitter and its Tip Jar tool. What is it?
- What is the importance of having an XML sitemap on your website, let alone an updated one?
- And, information about a virtual presentation about Google Analytics 4.
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