According to the website digitalmarketing.org, 3.96 billion people use social media today, which accounts for roughly half (51%) of the global population. On average, global internet users spend 144 minutes on social media sites every day.
Of the world’s eligible population (users 14 and older), 65% has a presence on social media.
In the United States, people spend more than 2 hours per day on social media each day.
The total number of global social media users has surged by more than 10% over the past 12 months, the article said, which is likely attributed to users being more isolated than ever before. In addition, social media welcomes more than 1 million new users every single day.
Something else to keep in mind: 80% of global internet users access social media through mobile devices.
What should we consider about social media marketing in 2021?
When putting together your 2021 strategy, we have to be aware of what our consumers want and social media is going to be a key tool to get out that messaging.
In 2021, here are some tips, courtesy of SproutSocial:
- Focus on having consistent tone, voice and messaging.
- Provide teams or your social media specialist(s) a focus and a mission.
- Review your brand. What stays? What goes? People have different expectations because of what's gone in the world with the pandemic, social/racial injustice and the election.
- 79% of customers expect companies to respond to messaging/comments on social media within 24 hours.
- Listen to your audience. Apply social listening.
- 42% of consumers say they start buying from competitors if brands don't stay true to their word.
- This really came to fruition after George Floyd's death in Minneapolis: 55% of consumers expect brands to take a stance that goes beyond making a generic corporate statement.
- Be transparent.
- Meet the needs of your audience.
- Build a community. Put a personality on your business.
A simple thought to consider heading into 2021: Who do you want to be going forward?
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