Good morning.
So, you're trying to reach new customers online via social media. It's easier than you think.
Boosting a post or an event is a relatively inexpensive way to do it and it's easy to set up. There are several advantages to boosting posts. One of them is the previously inexpensive costs. But, you can also set the demographics of the audience, the geography, the type of feedback you want (such as engagement with a post, a website click, etc.) and more.
Here is what it looks like if you go to a post you'd like to boost:
You have several displays here.
Goal. You can either let Facebook automatically set your goal or you can pick one manually.
Button. If you choose manual goal set, you can designate the "ad button" you want. This is what people will click if they see the ad and are interested.
Audience. You can set your audience that you are trying to reach, including age, gender, location and more. On the right, you'll see what your estimated results would be.
Here you can set the duration you'd like your ad to run and set your budget. You can also decide if you just want the ad on Facebook or if you want to do Instagram if your page is connected to an Instagram account.
Social Media Examiner: Facebook Ads for Local Businesses: A Framework for More Revenue
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